Beefcake is the funny and provocative tale of the rise and fall of physique photographer Bob Mizer. Mizer created the popular magazine Physique Pictorial and the Athletic Model Guild - an agency for the well-oiled men who were photographed for the pleasure of other men - before being prosecuted by the law.

Wide-eyed Neil O'Hara (Joe Peace), the epitome of all-American wholesomeness, leaves his rural home in search of adventure in LA. He is spotted and picked up by obsessive photographer, and founder of the Athletic Models Guild, Bob Mizer (Daniel MacIvor), Neil is introduced to the world of physique photography and film-making. Along with his fellow actors/models, he enjoys the giddy, campy lifestyle on Mizer''s estate - until he becomes aware of a seeider undercurrent.

From the crtically acclaimed and award-winning director of Hanging Garden comes this charming, humourous and erotic homage to 1950s innocence and optimism. A docu-drama about the genesis of the male pin-up, Beefcake relays the story of Physique Pictorial in 1950s America. The combination of interviews with the stars of that lost era, with dramatic re-enactments of the events leading to Mizers trail, makes for a heady mixture of biography, fantasy and social history as well as a voyeristic look at the underlying homoerticism that really sold Physique Pictorial

"charming, humorous and erotic" AXM

"A campy strawberry milkshake of a film... a giddy cinematic swirl" NEW YORK TIMES

"Lashings of nudity and plenty of camp attitude..." QX INTERNATIONAL