Classic styling certainly does not mean boring as these simple yet stylish briefs show. B*Boy have cleverly managed to combine flattering, simple cuts with an up-to-date styling that will appeal to lovers of Calvin Klein and 2xist. Not too posey, they're great for regular wear and also very flattering.

B*Boy is the exciting new range from William Baker, better known as Kylie's stylist. Featuring classic cuts that enhance your natural shape, Baker has used all his experience to create a line of underwear that looks great even if you aren't a supermodel!